Beneteau strengthens its role in the motoryacht segment at boot Düsseldorf 2026

With a striking and scenographic presence in Hall 6, BENETEAU was one of the standout players at boot Düsseldorf, showcasing a series of new products set to mark an important milestone in the evolution of its powerboat offering and to further reinforce the brand’s role in the motoryacht segment.

For the first time, the brand displayed both flagships of its iconic Swift Trawler and Grand Turismo ranges: the new Grand Trawler 63 and the new Gran Turismo 50, the latter making its international debut. A strategic choice that highlights BENETEAU’s ability to confidently cover different worlds of motor yachting, from express cruisers to long-range cruising.

During the press conference held on 19 January at the brand’s new stand, BENETEAU reaffirmed the strength of its positioning within the global boating landscape. A unique positioning built on leadership in sailing, dayboats and motoryachts, supported by a strong industrial footprint and continuous investment in product development. This vision was clearly reflected in the breadth and positioning of the models on display, as well as in the strategic importance of the brand’s presence in Hall 6.

Special attention was given to the new generation of Gran Turismo models, which represents a true revolution in the segment. The GT40 and GT50 Alpine Edition, unveiled as world premieres, captured strong public interest, introducing a renewed design language and a more advanced concept of onboard spaces and overall onboard experience.

At the same time, the Swift Trawler family, one of the brand’s best sellers, was represented by the new versatile Swift Trawler 37 and by the two larger models in the range: the Swift Trawler 54 and the new Grand Trawler 63. As the flagship of the range, the latter embodies BENETEAU’s vision of contemporary offshore cruising. The model combines harmonious exterior lines with interior and exterior spaces designed with great attention to comfort and usability. State-of-the-art technologies and advanced construction solutions help define a high-level cruising experience, aimed at owners seeking style, performance and uncompromising quality.

Particularly evocative is the Gran Turismo 50 Alpine Limited Edition, which gives tangible form to the partnership between BENETEAU and Alpine. On one side, 140 years of expertise in boatbuilding; on the other, decades of automotive culture driven by performance. A meeting that goes beyond aesthetics, rooted in a shared, bold vision deeply respectful of each brand’s heritage. Functional creativity, technical rigour and a distinctly French approach to performance come together in this limited edition in a coherent and instantly recognisable way.

BENETEAU’s presence at boot Düsseldorf 2026 therefore marked a decisive step in the brand’s acceleration towards the development of increasingly innovative, design-led and future-oriented motoryachts. A strategy underpinned by the strength of a brand that continues to hold a leading position in the international market, with the ability to evolve without losing its identity.