BERTRAM YACHTS NAMES ITS NEW CEO

Leggi l’articolo in italiano

Iconic American boatbuilder Bertram Yachts has chosen its new Chief Executive Officer: Peter Truslow will guide Betram in the following years, which are expected to be very interesting between the imminent launch of Bertram 35′ and the expectations around new Bertram 58′.

 

Peter Truslow is a veteran and an enthusiast of the field: he comes from a long experience in EdgeWater Boats, a famous company specialised in the production of multipurpose offshore boats in Florida.

 

 

 

 

 

For him, like for any sea lover in USA and Europe, Bertram is an iconic brand: stylish boats appreciated even by people who usually don’t prefer sailing boats, thanks to their high marine qualities. The new brand concept can’t forget the tradition of such a strong famous brand and he comments: ” I have been knowing this brand all my life and I really trust in what it represents: high offshore performances, American grip and style”.

The new CEO is optimistic about future strategies: ” I spent some time with Gavio Group and Bertram’s team. Their passion and business concept are the same as mine. The design of the new models is excellent.Everything is ready to launch the new Bertram. I look forward to put in practice this overview together with this growing team”.

 

 

So, Truslow’s view is aligned with that one of Gavio Group, the ower of Bertram since 2015, and the product development managers, who have chosen Michael Peters and a very American style for the new Bertram 35′. The group has already sold six models and there is a lot of expectation about the live presentation of Bertram 35′ and the new Bertram 58′  which will complete the range of the Bertram yachts.