{"id":165690,"date":"2026-01-27T01:00:00","date_gmt":"2026-01-27T00:00:00","guid":{"rendered":"https:\/\/www.yachtingnews.com\/naxos-la-nueva-ruta-hacia-la-excelencia-firmada-por-honda-marine-y-zar-formenti\/"},"modified":"2026-01-28T08:41:04","modified_gmt":"2026-01-28T07:41:04","slug":"naxos-la-nueva-ruta-hacia-la-excelencia-firmada-por-honda-marine-y-zar-formenti","status":"publish","type":"post","link":"https:\/\/www.yachtingnews.com\/es\/naxos-la-nueva-ruta-hacia-la-excelencia-firmada-por-honda-marine-y-zar-formenti\/","title":{"rendered":"NAXOS, la nueva ruta hacia la excelencia firmada por Honda Marine y Zar Formenti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"165690\" class=\"elementor elementor-165690 elementor-165666\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7350f80f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7350f80f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-786ebf18\" data-id=\"786ebf18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7febdae7 elementor-widget elementor-widget-text-editor\" data-id=\"7febdae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La excelencia y la innovaci\u00f3n zarpan con<b> Naxos<\/b>, la nueva marca de embarcaciones neum\u00e1ticas semirr\u00edgidas nacida de la reciente asociaci\u00f3n entre el l\u00edder mundial en propulsi\u00f3n fueraborda <b>Honda Marine<\/b> y el hist\u00f3rico astillero italiano <a href=\"https:\/\/www.yachtdigest.com\/?s=zar+formenti&amp;lang=it\"><b>Zar Formenti.<\/b><\/a><\/p><p>La asociaci\u00f3n est\u00e1 estructurada desde las primeras etapas de producci\u00f3n. De hecho, los modelos Naxos que salgan del astillero con sistemas de preinstalaci\u00f3n estar\u00e1n propulsados por motores Honda Marine, lo que permitir\u00e1 ofrecer al mercado un verdadero producto \u00abllave en mano\u00bb, ya optimizado en t\u00e9rminos de equilibrio, rendimiento e integraci\u00f3n entre el casco y la propulsi\u00f3n. Los datos de referencia estar\u00e1n disponibles a trav\u00e9s de los boletines oficiales de rendimiento de Honda Marine.  <\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-165682 size-full\" title=\"zar formenti honda naxos 23(1)\" src=\"https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/zar-formenti-honda-naxos-231.jpg\" alt=\"zar formenti honda naxos 23(1)\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/zar-formenti-honda-naxos-231.jpg 1600w, https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/zar-formenti-honda-naxos-231-300x169.jpg 300w, https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/zar-formenti-honda-naxos-231-768x432.jpg 768w, https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/zar-formenti-honda-naxos-231-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p><p>La nueva marca est\u00e1 lista para debutar con dos modelos: la <b>Naxos 19<\/b> y la <b>Naxos 23<\/b>. Ambos presentan l\u00edneas limpias y elegantes, dise\u00f1adas exclusivamente por el dise\u00f1ador <b>Carlos Vidal,<\/b> y est\u00e1n dirigidos a propietarios que se acercan a la navegaci\u00f3n por primera vez sin renunciar a los altos est\u00e1ndares de construcci\u00f3n que han distinguido la producci\u00f3n de Zar Formenti durante m\u00e1s de cuarenta a\u00f1os. <\/p><p>Pero el acuerdo va mucho m\u00e1s all\u00e1 de un simple suministro t\u00e9cnico. De hecho, Honda Marine y Zar Formenti comparten una visi\u00f3n comercial a nivel europeo. Las dos empresas trabajar\u00e1n en sinergia para desarrollar actividades de comarketing, aprovechando sus respectivas redes de venta y una estrategia de comunicaci\u00f3n integrada que incluye canales digitales, eventos espec\u00edficos y una presencia conjunta en los principales salones n\u00e1uticos internacionales. Los paquetes Naxos-Honda ser\u00e1n el n\u00facleo de esta estrategia, con el objetivo de fortalecer el reconocimiento de la marca y acelerar la penetraci\u00f3n en el mercado en diferentes regiones.   <\/p><h3 class=\"western\">Naxos: debut oficial en boot D\u00fcsseldorf<\/h3><p>La nueva asociaci\u00f3n se present\u00f3 oficialmente en boot D\u00fcsseldorf, el sal\u00f3n n\u00e1utico cubierto m\u00e1s grande de Europa, que acaba de concluir. Los visitantes del sal\u00f3n alem\u00e1n tuvieron la oportunidad de ver de cerca las primeras unidades de Naxos y evaluar la integraci\u00f3n entre los cascos de Zar Formenti y los motores fueraborda de Honda. <\/p><p><em>\u201cEstamos orgullosos de asociar el nombre de Honda Marine con un proyecto ambicioso como Naxos &#8211; <\/em><em>dijo <\/em><em><b>Francesco Pichelli,<\/b><\/em><em> Jefe de Ventas para Europa de Honda Marine <\/em> <em>&#8211; La filosof\u00eda de Zar Formenti encaja perfectamente con nuestra b\u00fasqueda de la excelencia t\u00e9cnica. Juntos, ofrecemos un paquete que representa la s\u00edntesis ideal del dise\u00f1o italiano y la ingenier\u00eda de vanguardia\u201d. <\/em><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-165684 size-full\" title=\"naxos 23\" src=\"https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/naxos-231.jpg\" alt=\"naxos 23\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/naxos-231.jpg 1600w, https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/naxos-231-300x169.jpg 300w, https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/naxos-231-768x432.jpg 768w, https:\/\/www.yachtingnews.com\/wp-content\/uploads\/2026\/01\/naxos-231-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p><p>Este entusiasmo es totalmente compartido por Piero Formenti, propietario de Zar Formenti, quien a\u00f1adi\u00f3: \u201cCon Naxos queremos dirigirnos a un nuevo p\u00fablico, manteniendo intactos los valores de calidad que han hecho famoso a Zar en todo el mundo. Elegir a Honda como nuestro socio de propulsi\u00f3n fue una decisi\u00f3n natural, basada en unos est\u00e1ndares de calidad extremadamente altos compartidos y en una red de servicio generalizada en toda Europa\u201d.<\/p><p>Por lo tanto, Naxos est\u00e1 trazando un nuevo rumbo, con el objetivo de redefinir el concepto de una embarcaci\u00f3n neum\u00e1tica semirr\u00edgida de alta gama accesible, bajo el lema de la excelencia y la innovaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"gsp_post_data\" data-post_type=\"post\" data-cat=\"boot-dusseldorf-es,noticias-nauticas\" data-modified=\"120\" data-title=\"NAXOS, la nueva ruta hacia la excelencia firmada por Honda Marine y Zar Formenti\" data-home=\"https:\/\/www.yachtingnews.com\/es\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>La excelencia y la innovaci\u00f3n zarpan con Naxos, la nueva marca de embarcaciones neum\u00e1ticas semirr\u00edgidas nacida de la reciente asociaci\u00f3n entre el l\u00edder mundial en propulsi\u00f3n fueraborda Honda Marine y el hist\u00f3rico astillero italiano Zar Formenti. La asociaci\u00f3n est\u00e1 estructurada desde las primeras etapas de producci\u00f3n. De hecho, los modelos Naxos que salgan del astillero [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":165691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[2118,2100],"tags":[3891,5331,5330],"class_list":["post-165690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boot-dusseldorf-es","category-noticias-nauticas","tag-honda-marine-es","tag-naxos","tag-zar-formenti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NAXOS, la nueva ruta de Honda Marine y Zar Formenti | Yachting News<\/title>\n<meta name=\"description\" content=\"La excelencia y la innovaci\u00f3n zarpan con Naxos, la nueva marca de embarcaciones neum\u00e1ticas semirr\u00edgidas nacida de la reciente asociaci\u00f3n entre la propulsi\u00f3n fueraborda 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