Giacomo Caliterna named new Chief Marketing Officer of SACS Tecnorib, going full throttle to boost global marketing.

SACS Tecnorib’s international growth journey has added a new strategic piece to the puzzle. The group has announced the appointment of Giacomo Caliterna as its new Chief Marketing Officer. This move confirms the company’s commitment to further strengthening its management structure and supporting expansion across global markets.

The manager will be responsible for defining and coordinating the marketing strategies for the group’s three brands: Pirelli Speedboats, Strider, and Rebel. The objective is clear: to consolidate the brands’ international positioning and support a development phase focused decisively on the most dynamic markets, starting with the United States.

Giacomo Caliterna, an International Profile Spanning Automotive and Brand Management

At 37, Giacomo Caliterna brings a wealth of expertise gained in the automotive industry, a sector closely aligned in terms of dynamics and luxury positioning. An economics graduate, Caliterna built much of his career at Ducati, where he spent the last seven years developing extensive experience in strategic brand management and executing international marketing projects. This background is a significant asset in the premium marine sector, where building a strong brand identity and engaging a global audience are critical factors for competing at the highest level.

“I am thrilled to join SACS Tecnorib during such a significant period of evolution for the company—one that presents both major challenges and equally great opportunities,” says Giacomo Caliterna. “As a global leader in the Maxi-Rib segment, the company is aiming for healthy, forward-thinking growth with a very clear vision. I look forward to contributing to this next phase of development and providing my full support to our global expansion through an integrated and innovative marketing strategy.”

A strategy driven by global expansion

The appointment of the new Chief Marketing Officer comes during a consolidation phase for SACS Tecnorib, which has strengthened its presence in key international markets over recent years. Specifically, the company has ramped up its investments in the United States, an area considered strategic for the group’s future development.

The industrial plan focuses on a well-defined mix: products with a distinctive DNA that powerfully express the identity of each brand, targeted managerial decisions, and a team that is constantly evolving. In this context, marketing plays a central role in translating the corporate vision into perceived market value and sustaining the group’s global competitiveness.

Managerial Continuity and Integrated Vision

Giacomo Caliterna’s arrival also marks a passing of the torch within the organizational structure. The new CMO succeeds Nicola Antonelli, who has served as Chief Growth Officer since January 2026. In this role, Antonelli takes on cross-functional responsibility for product development, marketing, and business development, with the goal of aligning key functions and ensuring a consistent, sustainable long-term growth strategy. This organizational model is becoming increasingly common in the international marine industry, where the synergy between product innovation and commercial development is a decisive competitive factor.

A new phase of evolution for the Maxi-Rib leader

For a player recognized as the global benchmark in the Maxi-Rib segment like SACS, evolving its governance and managerial expertise is a natural progression in an increasingly competitive global market.

The arrival of a professional with international experience and a deep understanding of brand value strengthens the group’s ability to interpret the changing needs of clients, who are increasingly focused on products that combine performance, design, and a distinctive identity.

Conclusions

The appointment of Giacomo Caliterna as Chief Marketing Officer marks another step in SACS Tecnorib’s structured growth journey. In an industry where brand positioning and strategic consistency are key elements, strengthening managerial leadership serves as a fundamental lever to support international expansion and solidify the reputation of the group’s brands.

Looking ahead, the integration of industrial vision, product development, and strategic marketing is set to become one of the primary drivers of competitiveness in the premium marine sector.

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