New management structure for Greenline: Matjaž Grm appointed new CEO

Greenline Yachts, the pioneer of responsible boating, have today announced the appointment of Matjaž Grm as CEO to lead their business expansion. The announcement follows the departure of General Manager Ziga Petac, who left the company in December 2022.

Major shareholder Vladimir Zinchenko and his partners at the SVP Group, owner of Greenline Yachts, have decided on an ambitious business plan for the next five to eight years, which includes new model launches (in the mid-to-large size range) and investment in both new and existing production facilities.

“With the demand for larger yachts – says Vladimir Zinchenko, owner of Greenline Yachts – it is time to also have access to the water. We have been looking for a coastal location site where we can build a further production facility. We have identified potential sites in both Slovenia and Croatia and will start this project within the next 12 to 14 months.”

A challenge that Matjaž Grm, 50 years old and an MBA graduate, will will have the great privilege and responsibility of fulfilling. He is a manager of the highest profile and accustomed to challenges, with more than 13 years’ experience in various positions in the sporting goods and nautical sector. He then spent 14 years in the caravan sector as S&M executive director with Adria, which became leading RV brand in Europe under his leadership.

He also consulted for large multinationals and now brings a wealth of strategic, operational and multifunctional knowledge to the business and will focus on connecting Greenline’s brand, sales and product management with operational strategies. With first-rate leadership skills, Grm will hone Greenline’s positive company culture and also support employee growth and development.

“ I am thrilled to be joining the most innovative and responsible boat brand in the world – Grm says – Greenline Yachts provide the only complete fleet available with alternative or conventional propulsion systems – and with plans to grow the model range and production facilities – Greenline are set to further deliver an unrivalled responsible boating experience. I look forward to growing our business network and ground-breaking product portfolio together with our world class team.”

But there’s more. There are, in fact, other important novelties for the Slovenia’s larger yacht builder founded in 2008. The first is that Luca Raumland, who joined the company in 2017 and served since then as Head of Sales and Marketing, takes the position of Chief Sales & Marketing Officer and will manage sales, marketing and business development.

The second, instead, is that Peter Meyer, a German production consultant with 35 years of experience in production and purchase in the nautical sector and owner of Boatyard Solutions, also joins the new management team as interim COO for the next 12 months.

Lots of novelties and therefore lots of projects in the pipeline, which Greenline promoted during the recent Boot in Düsseldorf, the world’s largest indoor boat show, held from 21 to 29 January.