{"id":156273,"date":"2025-10-04T01:00:00","date_gmt":"2025-10-04T00:00:00","guid":{"rendered":"https:\/\/yachtingnews.com\/a-international-yachting-media-apresenta-seu-centro-de-testes-permanente-na-marina-porto-antico-em-genova\/"},"modified":"2025-10-06T07:28:30","modified_gmt":"2025-10-06T06:28:30","slug":"a-international-yachting-media-apresenta-seu-centro-de-testes-permanente-na-marina-porto-antico-em-genova","status":"publish","type":"post","link":"https:\/\/www.yachtingnews.com\/pt-br\/a-international-yachting-media-apresenta-seu-centro-de-testes-permanente-na-marina-porto-antico-em-genova\/","title":{"rendered":"A International Yachting Media apresenta seu centro de testes permanente na Marina Porto Antico, em G\u00eanova"},"content":{"rendered":"\t\t
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Est\u00e1 quase na hora: a cortina est\u00e1 prestes a subir no novo centro de testes permanente <\/b>da The International Yachting Media<\/b> na Marina Porto Antico<\/b>, em G\u00eanova. Uma iniciativa \u00fanica que combina o rigor dos testes pr\u00e1ticos com o poder da comunica\u00e7\u00e3o internacional, transformando G\u00eanova em um centro permanente de inova\u00e7\u00e3o em iatismo. <\/p>

O centro de testes, que ser\u00e1 inaugurado oficialmente no s\u00e1bado, 27 de setembro<\/b>, foi apresentado no Teatro del Mare<\/i> durante o dia de abertura do Genoa Boat Show 2025, em 18 de setembro. No palco com Luca D’Ambrosio<\/b>, fundador da The International Yachting Media,<\/i> estavam Andrea Barbagelata<\/b>, Presidente da Marina Porto Antico, Alessandro Conti,<\/b> Gerente Geral da Mercury Marine<\/a>, Fabio Montemitro,<\/b> Diretor de Vendas da Scanner Marine, Carlo Selva <\/b>da Selva Marine<\/a>, Michele Marzucco<\/b> e Stefano Lenarduzzi,<\/b> respectivamente Presidente e CEO do Quick Group.<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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“Este ano – explicou D’Ambrosio – estamos trazendo uma iniciativa anal\u00f3gica para o mundo digital: um centro de testes aberto o ano todo, um lugar para receber empresas e certificar a qualidade dos produtos por meio de protocolos transparentes<\/b>. Tudo ser\u00e1 documentado com v\u00eddeos, fotos e artigos publicados em nossas seis revistas e quatorze edi\u00e7\u00f5es internacionais”. <\/p>

\"foto
Andrea Barbagelata – Luca D’Ambrosio<\/figcaption><\/figure>

A escolha de G\u00eanova: um porto que fala com a cidade<\/h3>

A escolha do local n\u00e3o \u00e9 uma coincid\u00eancia. “Voc\u00ea pode dizer: porque a Marina Porto Antico fica em G\u00eanova – brincou Barbagelata – Na verdade, G\u00eanova tem uma rede de estaleiros, servi\u00e7os e instala\u00e7\u00f5es que podem atender a uma ampla gama de clientes. O que nos diferencia de outros portos, no entanto, \u00e9 o fato de estarmos completamente abertos e conectados \u00e0 cidade.<\/b> Aqui, as pessoas podem caminhar pelas docas e assistir aos testes ao vivo: n\u00e3o \u00e9 um relat\u00f3rio de laborat\u00f3rio est\u00e9ril, \u00e9 inova\u00e7\u00e3o acima e abaixo da \u00e1gua, bem diante dos olhos de todos”. <\/p>

Barbagelata tamb\u00e9m destacou um ponto importante: “Um local f\u00edsico como esse n\u00e3o se trata apenas de testes, mas de compartilhamento de conhecimento<\/b>. Os visitantes podem entender melhor os novos desenvolvimentos, assim como tivemos que fazer com nossos clientes quando introduzimos os pedestais de energia inteligentes. O treinamento<\/b> \u00e9 essencial<\/b>, e o centro de testes ajudar\u00e1 a aumentar a conscientiza\u00e7\u00e3o”. <\/p>

\"TIYM\"
Stefano Lenarduzzi – Michele Marzucco – Carlo Selva<\/figcaption><\/figure>

A cultura de testes<\/h3>

Para os fabricantes de motores, a colabora\u00e7\u00e3o com a TIYM \u00e9, acima de tudo, uma quest\u00e3o de m\u00e9todo. “Como fabricantes de motores, vemos muitos testes, mas eles nem sempre s\u00e3o realizados com os crit\u00e9rios corretos – explicou Conti – Combatemos h\u00e1bitos enganosos, como o consumo de combust\u00edvel expresso em litros por hora, que por si s\u00f3 n\u00e3o significa nada. Promover uma cultura de testes<\/g> com padr\u00f5es claros e explica\u00e7\u00f5es adequadas \u00e9 a melhor maneira de realmente atender aos usu\u00e1rios. \u00c9 por isso que estamos felizes por fazer parte de um projeto t\u00e3o profissional”. <\/p>

Para a Scanner Marine<\/a>, o centro de testes \u00e9 uma oportunidade ideal para apresentar novos produtos e colocar as inova\u00e7\u00f5es \u00e0 prova em condi\u00e7\u00f5es reais<\/b>. “Quando Luca nos contou sobre o projeto, aderimos imediatamente – disse Montemitro – \u00c9 uma solu\u00e7\u00e3o inovadora e uma maneira importante de avaliar um barco junto com seus motores e atualiza\u00e7\u00f5es t\u00e9cnicas”. <\/p>

“Nosso relacionamento com Luca vem de longa data – lembrou Carlo Selva – N\u00f3s at\u00e9 realizamos testes extremos juntos: hoje, por exemplo, um de nossos tenders e um motor de popa est\u00e3o sendo testados h\u00e1 cinco meses, sempre em exposi\u00e7\u00e3o na doca. \u00c9 um teste de resist\u00eancia que demonstra a qualidade dos produtos”.<\/b> <\/p>

Para o mundo dos acess\u00f3rios, o centro de testes \u00e9 uma oportunidade crucial. “Um teste realizado por um profissional n\u00e3o \u00e9 apenas uma confirma\u00e7\u00e3o, mas tamb\u00e9m um feedback construtivo – <\/g>observou Marzucco – Em nosso setor, h\u00e1 cat\u00e1logos cheios de c\u00f3pias e produtos de qualidade question\u00e1vel. Saber que o que voc\u00ea afirma foi realmente verificado e testado \u00e9 uma grande vantagem<\/b>, tanto para os fabricantes s\u00e9rios quanto para os usu\u00e1rios finais”. Lenarduzzi acrescentou: “Gostei imediatamente da ideia de um centro de testes. \u00c9 um suporte valioso, porque o acess\u00f3rio n\u00e3o \u00e9 testado isoladamente, mas instalado no barco e usado em condi\u00e7\u00f5es reais<\/g>. Para uma empresa que est\u00e1 crescendo rapidamente, especialmente em eletr\u00f4nica, \u00e9 um campo de testes essencial”. <\/p>

\"Fabio
Fabio Montemitro – Alessandro Conti – Andrea Barbagelata<\/figcaption><\/figure>

Centro de testes, um centro permanente de excel\u00eancia<\/h3>

Luca D’Ambrosio concluiu destacando o escopo da iniciativa: “Estamos em G\u00eanova, em um pa\u00eds que \u00e9 o maior produtor mundial de iates e exporta 90% de sua produ\u00e7\u00e3o. Aqui temos o melhor das empresas italianas e internacionais, <\/g>pronto para ser testado diante do p\u00fablico e compartilhado com o mundo. No pr\u00f3ximo ano, traremos uma importante evolu\u00e7\u00e3o digital, mas por enquanto este centro j\u00e1 \u00e9 um extraordin\u00e1rio passo \u00e0 frente”.
E quando perguntado sobre o que ele trar\u00e1 para o pr\u00f3ximo Genoa Boat Show, ele respondeu sorrindo: “N\u00e3o posso revelar, mas ser\u00e1 algo novo, porque a inova\u00e7\u00e3o \u00e9 a \u00fanica maneira de voc\u00ea se manter vivo.<\/b> E fazer isso junto com parceiros como esses \u00e9 um privil\u00e9gio”. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Est\u00e1 quase na hora: a cortina est\u00e1 prestes a subir no novo centro de testes permanente da The International Yachting Media na Marina Porto Antico, em G\u00eanova. Uma iniciativa \u00fanica que combina o rigor dos testes pr\u00e1ticos com o poder da comunica\u00e7\u00e3o internacional, transformando G\u00eanova em um centro permanente de inova\u00e7\u00e3o em iatismo. O centro […]<\/p>\n","protected":false},"author":79,"featured_media":156276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[1818,1653],"tags":[4745,4747,1674],"class_list":["post-156273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-pt-br","category-news-pt-br","tag-centro-de-testes","tag-marina-porto-antico","tag-the-international-yachting-media-pt-br"],"yoast_head":"\nA International Yachting Media apresenta seu centro de testes permanente - Yachting News<\/title>\n<meta name=\"description\" content=\"Est\u00e1 quase na hora: a cortina est\u00e1 prestes a subir no novo centro de testes permanente da The International Yachting Media em Marina Porto Antico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yachtingnews.com\/pt-br\/a-international-yachting-media-apresenta-seu-centro-de-testes-permanente-na-marina-porto-antico-em-genova\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A International Yachting Media apresenta seu centro de testes permanente - 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