PRESTIGE, three new yachts and two ranges: here are all the debuts presented in Cannes

The Cannes Yachting Festival 2026 marked the beginning of a new phase of development for PRESTIGE. The brand presented three world premieres at the French boat show: F6.7, M6, and M8 EVO. The shipyard’s new models complete the current lineup organized into the F-LINE and M-LINE ranges, while outlining an expansion strategy that will encompass both product offerings and dedicated owner services.

What PRESTIGE presented is not merely a product lineup update. The strategy unveiled in Cannes connects innovation, range expansion, and customer experience, with the goal of building an increasingly comprehensive PRESTIGE ecosystem. Jean-François Lair, Brand Director of PRESTIGE, explained this clearly: “The three new models presented in Cannes are part of a clear, structured product strategy that includes launching six new models over the next 12 months. This plan reflects our ambition to build on the brand’s solid foundation and continue delivering a distinctive PRESTIGE experience at every stage of the customer relationship.”

F6.7, M6, and M8 EVO: Three New PRESTIGE Interpretations

Positioned at the center of the PRESTIGE stand in Cannes, the three world premieres represent key milestones in the evolution of the two current ranges. PRESTIGE M6 and M8 EVO reinforce the M-LINE, continuing the development path of the range. Meanwhile, PRESTIGE F6.7 takes on the role of flagship for the F-LINE, expressing the family’s distinctive characteristics through an approach focused on refinement and elegance.

F-LINE and M-LINE currently constitute two complete and complementary families, allowing the shipyard to cover a broad market segment and guide clients through the brand’s universe, from entry-level models to larger yachts. The expanded offering follows a structured range strategy in which new models are not isolated developments, but key components of a broader growth program.

F6.7, Elegance in Motion

The F6.7 represents the new flagship of the F-LINE, taking the PRESTIGE philosophy of space, light, modularity, and seamless indoor-outdoor connection to the pinnacle of the range. With 170 square meters of living space, the yacht develops a concept focused on quality of life on board, with fluid layouts and a strong connection to the surrounding seascape. The 26-square-meter flybridge is conceived as a true panoramic terrace, featuring a lounge, dining table, outdoor galley, and flexible configurations.

Aft, the two-level cockpit brings guests even closer to the water, while on the main deck, the central island galley serves as the focal point of social life. The accommodations offer three cabins as standard, with the option for a fourth, accommodating up to eight guests. The 20-square-meter owner’s suite features step-free private access, large windows, and an en-suite bathroom. Measuring 20.45 meters in length, the F6.7 can be equipped with twin Volvo Penta IPS 1200 (900 HP) or IPS 1350 (1000 HP) engines.

PRESTIGE M6: 60-Foot Living Space on a 48-Foot Yacht

With the M6, PRESTIGE builds on the experience gained from the M48, developing a multihull designed primarily for long stays at sea. Measuring 14.79 meters in length and 6 meters in beam, the new M6 offers 110 square meters of living space, with volume perception comparable to that of a 60-foot yacht. The spaces are designed to create a natural flow between interior and exterior areas, with integrated storage integrated under numerous seating areas and within the furnishings.

The 18-square-meter flybridge acts as a panoramic terrace over the sea, while on the main deck, expansive glass surfaces and an additional window enhance natural light and ventilation. The galley remains the heart of onboard life, and the owner’s area has been redesigned with new storage solutions, a sofa, and a desk. The M6 is available in three or four cabin configurations for up to eight guests and is powered by twin Volvo D6 380 HP engines with V-Drive transmission, engineered to reduce vibration and noise while improving range.

M8 EVO: The Evolution of the M-LINE

The M8 EVO represents the evolution of the M-LINE flagship, interpreting the motor multihull concept through a catamaran hull design specifically developed to deliver generous volume, comfort, storage capacity, and stability. The project was also shaped by feedback from owners of existing M8 yachts and introduces an updated exterior design, featuring new hull windows, a redesigned black fashion plate, and a completely rethought hardtop.

The flybridge has been extended across the full beam of the yacht, transforming into a true open-air living space, while the removal of the interior staircase and revised hardtop supports result in a more open and versatile layout. The cockpit also retains its central role as a expansive lounge terrace directly connected to the water.

In terms of performance, the multihull design naturally reduces roll, and the optimized hull form helps limit fuel consumption and emissions compared to a monohull of equivalent volume. As for the interior, a new lounge, enlarged galley, and panoramic dining area organize the main deck around sociability and privacy. Most notable is the new full-beam owner’s suite, featuring a walk-in closet divided into two personal areas alongside a dedicated office and relaxation zone, designed to evoke the feeling of a true waterfront penthouse.

PRESTIGE Expands the Range: C-LINE and Y-LINE Arrive

The news presented in Cannes does not stop here. The next phase foresees the introduction of two new ranges, each designed to take PRESTIGE into a new yacht category. The first is the C-LINE, dedicated to a new coupe concept. The first model will be the C4.3, with its world premiere scheduled for the Düsseldorf Boat Show 2027.

The second is the Y-LINE, which will enter PRESTIGE into the flybridge segment over 70 feet. The first representative of this new family will be the Y74, expected at the Cannes Yachting Festival 2027.

The strategy announced by the brand thus involves a progressive expansion of the lineup, aiming to build a portfolio capable of meeting diverse needs, sizes, and ways of experiencing life at sea.

Six New Models in the Next Twelve Months

The expansion of the lineup is part of an even broader product and industrial strategy. PRESTIGE plans to launch six new models over the next 12 months, following a roadmap aimed at consolidating its two existing ranges while simultaneously entering new segments. The program includes the evolution of the F-LINE and M-LINE families as well as the introduction of the new C-LINE and Y-LINE. The objective is to build a wider offering while maintaining a consistent, recognizable identity across the brand.

In parallel with range expansion, PRESTIGE is developing a broader vision of the owner experience. Attention is no longer limited to the moment of choosing and purchasing the yacht, but spans all stages of the owner relationship—from model selection to life on board and long-term owner services.

This approach finds expression in the PRESTIGE Unlimited program, designed to extend the relationship between brand and owner far beyond yacht delivery. The new slogan, “Savor what matters,” summarizes this philosophy: the core concept is to enhance time spent on board and provide owners with conditions and services that allow them to fully enjoy their yachting experience.

Conclusions

The strategy announced in Cannes aligns with the legacy of a brand operating for over 35 years in the motor yacht industry. PRESTIGE has built its identity around yachts conceived as homes on the water, with a strong focus on space, light, comfort, and design. This proven approach has led to more than 5,000 PRESTIGE yachts navigating waters worldwide today. The goal of this new chapter is to further expand this universe, pairing model evolution with an enhanced structure of services and overall experience.

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