We are having fun. Do You? That’ the new advertising campaign launched by Frauscher Boats, the Austrian shipyard which manufactures elegant open motorboats. More specifically, this new communication strategy focuses on the most interesting aspect of sailing experiences: the opportunity to enjoy the experience and have fun. And in order to make the experience as complete as possible and let fun permeate any aspect of the relationship between enthusiasts, fans and lovers of both beautiful boats and the shipyard, the company launched a renewed official website at early May: www.frauscher.it
Less than one month after the celebration of its 90th anniversary, the brand imported in Italy by the exclusive dealer Cantiere Nautico Feltrinelli since 2004 renovates both contents and appearance of its digital interface. Now, it is possible to sail with its boats and have a virtual tour within its product range that includes small power and electric yachts. Frauscher was indeed one among the first shipyards to propose electrically-propelled yachts as a real alternative in boat industry since the early 2000s.
Designed with a responsive graphical interface in order to facilitate the increasingly frequent mobile use of the information available on the net, the website is a moderate advisor who, while leaving the user free to explore the Frauscher’s world as he wishes, is always ready to suggest the right way to find out the secrets and peculiarities of all the models available, from the greatest ones to the latest launches. From the most recent 858 Fantom, 747 Mirage and Mirage Air to the flagship, the 1414 Demon, through the two 1017 versions, the GT and Lido, and including the so-called “masterpieces”: the exclusive 686 Lido, the 717 GT, the 757 St. Tropez and the 909 Benaco.
Once the homepage is entered, the website immediately provides the user with what all the pieces of information commonly required when looking for a boat, such as pictures, technical files and specifications. A specific section is reserved for both current and future dealers of the unmistakable Austrian motorboats in order to meet even the geographical needs of the users. Here, the user is welcomed by a detailed description of the services provided by each dealer along with the presentation of both the ready-for-delivery and on-sale Frauscher models.
In short, in the new website, as in every Frauscher boat, everything is designed and built to give safe exciting sailing experiences (even at high speed) as well as unforgettable relaxing moments. In practice, luxury becomes pure fun. Hence, the sponsor of their advertising campaign: We are having fun. Do you?
Article also available in: English