It is precisely the H299 that represents the flagship of the new family, with a length exceeding nine meters, capacity for 12 people, and a maximum installable power of 600 HP thanks to the twin Honda BF300 engine setup.
Honda and BMA: design and propulsion speak the same language
One of the central aspects of the project involves establishing a shared identity between boat and engine. The goal is to move beyond the traditional division between hull manufacturer and propulsion builder, delivering a package conceived from inception as a single entity to the customer.”Our goal was to create a unified product identity, allowing the boat and the Honda outboard to be perceived as a single complete product. By joining BMA’s expertise in naval design with Honda’s distinctive styling DNA through a coherent design language, we achieved seamless integration between boat and propulsion system. The result is a refined and distinctive presence on the water that delivers a premium and engaging experience for customers.”
Kenji Morita, President of Honda R&D Europe, confirms: “Our goal was to create a unified product identity, allowing the boat and the Honda outboard to be perceived as a single complete product. By joining BMA’s expertise in naval design with Honda’s distinctive styling DNA through a coherent design language, we achieved seamless integration between boat and propulsion system. The result is a refined and distinctive presence on the water that delivers a premium and engaging experience for customers.”
A concept also reiterated by Cristian Pellegrino, General Manager of Honda Marine Europe: “Born from the perfect synergy between engine and boat, the 4XC concept has already set new standards in combining high performance with distinctive design, offering unique advantages to all boating enthusiasts. We are thrilled to continue this story by expanding our strategic partnership with BMA and proud that the new FRP range will feature the Honda Marine brand on the hull for the first time. At the heart of the 4XC FRP range is the idea of a complete, customized, and integrated boating experience true to the ‘For Excellence’ standard, with an optimized BMA design that harmonizes perfectly with Honda engines and the needs of today’s customers.”
A strategic partnership with BMA
The new family thus consolidates the collaboration between Honda Marine and BMA, a brand belonging to Ribitaly alongside BWA. Comments William Breventani, CEO of Ribitaly: “This expanded partnership marks an important milestone, one that BMA is proud of. Combining our distinctly styled hulls with Honda’s legendary engineering excellence under the Honda Marine brand creates a powerful synergy that will set a new benchmark for the market.”
The choice of Genoa for the global launch allowed Honda Marine to present the entire project philosophy in a single venue, showcasing not only the new hulls, but above all the way they were designed to interact with the brand’s propulsion lineup.
Available exclusively through the Honda network
Another distinctive element concerns commercialization. The 4XC FRP range will be reserved exclusively for Honda powertrains and will be available starting in November through the manufacturer’s official network. This decision makes it possible to bring service, warranty, and after-sales support under a single commercial structure, leveraging Honda dealer network across Europe. For customers, this means purchasing not just a hull powered by a Honda outboard, but a package developed and distributed as an integrated solution.
Conclusions
With the new 4XC FRP range presented at the Genoa International Boat Show, Honda Marine takes an important step in its boat-engine package strategy. Indeed, the collaboration with BMA brings the 4XC concept to seven fiberglass vessels, spanning a segment from just under six to over nine meters. However, the most interesting highlight extends beyond the number of models. The project aims to build a shared identity between hull and propulsion, leading for the first time to having the Honda Marine brand displayed directly on the boats. This philosophy will also extend to commercial distribution, with an exclusive Honda range offered through the official European network.
Sources and references
| Source | Reference |
| Honda Marine | Information about the lineup, Honda Marine outboards, and the 4XC FRP project. |
| BMA Boats | Information about the Italian shipyard partnering with Honda Marine for the development of the 4XC FRP range. |
| Genoa International Boat Show | Information about the 2026 edition of the Genoa International Boat Show, venue of the global launch. |
4XC FRP Honda Marine – FAQ