New management team and models all part of the Prestige brand moving forward

Following a reshaping last year of the Group Beneteau brands into a new divisional structure the motor yacht builder Prestige has a new brand director with Jean-Francois Lair having replaced Erwin Bamps who has left Beneteau.

At its Boot Dusseldorf press meeting Lair highlighted that Prestige had had a strong 2024 and confirmed its brand positioning as shown by the world premiere of the new F4.3 model at the German show.

This world premiere was part of Prestige’s ongoing renewal of its F Line  which has already included the previous launches of the F4.9 and F5.7. At Dusseldorf  a presentation of the new M7 multihull model which will be premiered at the Cannes Yachting Festival 2025.

Prestige continues to invest, reinforcing its strong international presence following a successful year, made of several new product launches around the world, opening of new markets, and reaching the important milestone of 5000 PRESTIGE models built, all framed in year of the Groupe Beneteau 140 years anniversary.

“The 2024 was a strong and solid year – said Lair – but we clearly see a return in keeping investing on a higher brand positioning and great product innovation, with the success of our new F-Line generation, and the M-Line becoming a key pillar of the Prestige offering. This is leading us to an even stronger position in the year to come.”

Confirming the strength of what Prestige carries out is the fact that the F5.7 model was nominated for the European Power Boat of the Year Award and the Motor Boat Award in the Flybridges up to 60ft category. Another measure is the fact that over 5,000 Prestige boats have been built.

For 2025 the strategy is to build on the success of 2024 with further new models and further growth through the year. The new F4.3 as pointed out by Erik Stromberg, the design and development manager for Prestige, is a new entry model for the brand and it is priced competitively and designed for easy flow around the boat’s quality features.

For its M Line the new M7 model is in the middle of the model series between the M48 and M8 and it will further strengthen Prestige’s positioning in the multihull motor yacht segment. The M7 provides on a 58ft length overall yacht around 200sqm of exterior and interior living areas matching the space usually offered on a 75ft monohull motoryacht.

The overall concept by Garroni Design Studio, offers a spacious and flexible layout which allows for easy circulation on board enhancing the link with the sea. Accommodation includes four staterooms with ensuite, including a full-beam owner suite located forward.

With this model Prestige says it goes further in terms of interior atmosphere and quality of the materials chosen in order to offer a special owning experience.

Together with the open and refined spaces, the M7 gives its owners, whether at sea or at anchor, a high level of comfort thanks to the boat’s multihull naval architecture signed by Marc Lombard Yacht Design.

A lot of attention has been reserved to reduce fuel consumption, as for the other M-line models, offering an increased hydrodynamic efficiency, together with a Long Range pack for the increased autonomy and the Silent Mode option. Regarding fuel consumption this can be reduced by up to 40%.

Being a builder of both monohull and multihull and the impact of the latter models has encouraged a number of monohull owners to switch to multihulls. It took time for owners to decide on the M8 but five sales have been signed in the last four months.

Looking to the future after all the work on the F Line and the M Line the next series to be addressed in terms of upgrading and modernising is the X Line.