NavigaMi, the Milan nautical fair which was held on the Navigli canals a few weeks ago, was the occasion for Ranieri International to take a stock of its initiatives, participations in promotional events and boat shows as well as the communication strategies which have characterized the first months of 2017.
The company sent a detailed report to its dealers through a letter we have had the opportunity to read.
Beyond a mere summary of the events the shipyard has joined in the first 5 months of the year ( 17 events in total, 9 of which abroad, including the boat show held in Shangai), some points are more evident than others.
That taken by Ranieri International, first represented by the founder Pietro and now by his sons, Antonio and Salvatore, is a path where production quality, communication and expansion on the markets go hand-in-hand without the possibility that an aspect could exclude the others. Nowadays, this might sound banal since it is the heart of any marketing policy; however, in the case of Ranieri, this “view” has developed in a very clear way since the very first participations in the 1980s boat shows and the first nautical “celebrations”.Every shipyard has its own construction philosophy and marketing strategy. And those of the Soverato-based boat manufacturer are renowned: no compromise as for the quality of materials; in-house manufacturing; extreme and direct control of the products made within the shipyard, special attention (and production) of every single detail mounted on their boats.
In an age of globalisation and constant research for the lowest possible cost, this might sound crazy and a economic suicide.
On the contrary, in the Ranieri family’s view, quality must always go hand-in-hand with expansion. To do that, the company needs some motivate aware partners and must deploy its efforts in any potential market.
Juts to be clear: just 5 regions in Italy don’t benefit from a considerable presence of Ranieri dealers.
In the rest of the country, the brand can count on about 50 dealers while, abroad, its expansion policy has resulted into the commercial collaboration with 39 foreign countries, including France (which, with 17 dealers, holds the absolute record in this respect), China and many countries in the Middle East, where Ranieri International is arising increasing interest.
The understanding of the real impact of the Made in Italy on the foreign countries as well as the need for defending this image through an exclusive domestic production are expressed by a mutual commitment to the business aims and strategies from all the brand dealers, both in Italy and abroad. That adopted by Ranieri International is a strategy shared by other top names in Italian manufacturing industry and is the only possible and forward-looking way to defend the excellence of the Made in Italy..
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