The new YouTube channel of The International Yachting Media
With just under 200,000 subscribers, The International Yachting Media’s YouTube channel represents today a major reference for all yacht owners and boating enthusiasts worldwide. Launched only a year ago with the goal of informing and entertaining, the channel stands out for its ability to combine high-quality content with a calm, practical, and highly concrete test format.
All videos are recorded live, with the journalist narrating their experience as the footage instantly confirms the accuracy of their observations. When possible, the main camera is supported by a second stern camera and high-resolution drone shots.
The topics covered by The International Yachting Media’s Youtube Channel range from motorboats to RIBs and maxi-RIBs, all the way to in-depth analyses of sailing yachts, where the experience and technical knowledge of the journalists are key to describe and explain this type of boats. The result is a comprehensive mix that provides a full overview of the latest innovations and market trends.
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Each video is produced with meticulous care, with the aim of delivering accurate and detailed information that can satisfy both newcomers and seasoned experts. This approach not only helps build a strong connection with viewers but also fuels a growing interest in the yachting world and everything that revolves around it.
With a mix of educational and entertaining content, the channel’s mission is to inspire and inform, making the most relevant knowledge accessible to anyone who, like us, shares a passion for the sea.
At a time when video has become one of the main tools of communication, The International Yachting Media’s YouTube channel stands out as an indispensable resource for anyone looking to broaden their knowledge of the sector and stay up-to-date on the latest developments in the yachting world.
The content offered by The International Yachting Media’s Youtube Channel
The International Yachting Media’s YouTube channel stands out for the variety and quality of its content, tailored to meet the needs of a diverse audience made up of yacht owners, industry professionals, and boating enthusiasts. Below is a closer look at the main categories featured on the channel.
Video tests of sailing yachts, motor yachts, and maxi-RIBs
One of the channel’s main strengths is certainly its video tests of sailing yachts, motor yachts, and RIBs or maxi-RIBs. These in-depth sea trials offer detailed analyses of handling, performance, and technical features of these boats, giving viewers a clear idea of the available options on the market. In most videos, the analysis also extends to interior design, aspects linked to the layout functionality, and the specific market positioning of each boat.
Thanks to these reviews, yacht owners and potential buyers can better orient themselves and make more informed decisions.
Regattas and cruising routes: the Youtube channel’s docufilms
Another fascinating section of our Youtube channel is dedicated to docufilms showcasing cruising itineraries and the editorial team’s participation in offshore sailing competitions. Clear examples include “1,000 Miles in the Tyrrhenian”, which documents two months of sailing in the waters of the Tyrrhenian Sea, and “History of Sailing”, which offers exclusive and evocative footage of the Giraglia Rolex Cup, the queen of Mediterranean regattas.
Boat accessory tests
The International Yachting Media’s Youtube channel also offers a selection of videos dedicated to testing boating accessories—an activity the publisher takes very seriously, with tests often lasting months or even years.
The journalists test each accessory rigorously, highlighting strengths and weaknesses to help users choose the best equipment for their needs. This type of content is especially valuable for owners who want to avoid unpleasant surprises aboard their boats.
The secret behind the success of The International Yachting Media’s YouTube channel
Exclusive use of professional journalists
In a world increasingly dominated by bloggers, the guarantees offered by a channel run exclusively by trained journalists are evident and truly make the difference. Respect for journalistic ethics and the extensive experience of those who appear on screen are among the channel’s most distinctive features. Our journalists not only produce high-quality content but also deliver informed insights and commentary that enrich the viewer’s experience. Their professionalism builds a relationship of trust with the audience—essential for attracting new visitors and keeping existing ones engaged. This is why the channel has gained almost 200,000 subscribers in just one year, and this number continues to grow steadily.
Participation in major boat shows worldwide
Taking part in international boat shows is another key strategy for The International Yachting Media. Being physically present at leading global events allows the channel to have a comprehensive view of the market, ensuring that it does not focus only on the most famous shipyards but offers subscribers the chance to discover every possible alternative. During these events, new models are unveiled, boats from all over the world are tested, and live footage is captured and later shared on the channel.
International reach and multilingual system
The content of our Youtube channel is always embedded in dedicated articles published across The International Yachting Media’s six magazines: YACHT DIGEST, YACHTING NEWS, SUPERYACHTS, LOS BARCOS, YD LUXURY EDITION and TOUSLESBATEAUX. These magazines are available in 19 language editions.
This system, unique in its kind, allows the videos to receive powerful global exposure, as readers from all over the world can watch them with subtitles available in 11 languages—ensuring each viewer can enjoy the content in their native tongue.
