Excellent 2021 for the Baia-based shipyard, but Fiart won’t be at the Düsseldorf boot for obvious reasons
In its company report for the end of 2021, Fiart formally announces “it won’t be at the Düsseldorf Boat Show”, and the reason for this is sound and imposed by the state of emergency that is continuing without offering any certain horizons. All this is to the benefit of employees, who are favoured and enabled to work in less risky conditions than those offered by a crowded boat show in a European country on Omicron alert.
But the pandemic, paradoxically, is driving the yachting sector, because “it has reshaped the home-boat concept, capable of safely sharing free time with family and friends,” explains Fiart CEO Giancarlo di Luggo. This statement is also supported by the sector’s constant double-digit growth.
However, graphs are not always enough. We need choices “for everyone” so that yachting can grow better, opening up to a wider audience. And that only works if we move away from the logic of elitist mega-boats.
The Baia (Naples)-based boatyard, thanks to the imprinting of founder Ruggero di Luggo, is looking at recreational boating in this sense too. The aim is to produce boats that are strongly oriented towards the luxury yacht segment, but without forgetting their ease of use and accessibility, with maximum lengths of 16 meters. It all boils down to a concrete response to the needs of the market and customers, who are currently looking for alternatives to mass (old-fashioned) land-based tourism, which apart from offering few guarantees in terms of health emergencies, does not offer much in the way of ‘experience’ either. “Fiart’s walk-arounds interpret this need in the best possible way and thanks to our dealers who have contributed with commitment to promoting the Fiart philosophy in Italy and abroad, sales have increased exponentially compared to 2020, beyond all our expectations”, explains Giancarlo di Luggo.
End of 2021: results and forecasts at Fiart
2021 is closing on a positive note for Fiart, the historic Neapolitan shipyard. The production line is all “sold out” and “new orders” are still being acquired, as confirmed by Simone Lorenzano, general manager of Fiart. The company’s growth and development are also justified by an original communication approach, summed up in a latest-generation website and a truly innovative marketing strategy.
Fiart continues to focus on the owner and his needs. In 2021 it has done so by offering a choice of two new yachts, the Seawalker 35/39, and there is a surprising luxury novelty on the way: the iconic P54, designed by Stefano Pastrovich and expected in two different versions at next year’s Cannes Yachting Festival.
The Neapolitan shipyard is showing that it is able to keep faith with its long-standing tradition in the nautical field, but this is also helped by the strategy implemented this year with a major restructuring of internal processes and “the expansion of the sales network throughout Europe”. Fiart’s growth, the press release states, is global: “with an important presence throughout the EMEA and APAC areas, counting today on a network of 37 partners“.
Among this year’s objectives, which were well met, in addition to increased production and customer satisfaction, was the important word ‘sustainability’, well supported by the choice of units with a lower environmental impact and appropriate investments in new models. It also includes a two million euro injection into development, engineering and mould making, modernization of production facilities and a 40% increase in human resources.
Furthermore, Fiart will be back to exhibiting in presence: “as soon as the health situation allows, we will be back to proposing events that can bring us together with the public, which in this 2021 has received with great enthusiasm the novelties we have presented in quick succession“. And if history does not contradict us, with the summer everything will be better to get together again to look at magnificent Made in Italy boats.