Ranieri International continues its expansion in the USA and joins the Fort Lauderdale Boat Show with two new flagships: the Next 370 SH and the Cayman 38.0
The two flagships –
the Next 370 SH and the Cayman 38.0 – are ready to amaze again. After the great public feedback during the official debut at the Miami International Boat Show in Florida last February 14th, Ranieri International America, the American subsidiary of Ranieri International, aims to strengthen its presence on the US market. The Italian shipyard, in fact, wants to expand, further exporting its image through a network of dealers that will distribute the product through a considerably widespread network while providing customers with excellent after-sales assistance. The staff of The International Yachting Media met Salvatore Ranieri to talk about the will and the need of the shipyard to expand its own market in America: “[…]This type of initiatives cannot be improvised from nothing. We already have some potential clients in America. But we do not want to dare. If we decide to sell in the USA, we must do that properly and with the possibility of offering correct post-sale assistance. We’ve been working on this for three years and, now, we’re trying to close the loop. Even from a commercial point of view, the USA are the completion of an export strategy that has already covered Europe, Turkey, China and even Greenland, where we’re about to deliver two CLF units of 22 and 25 feet in length”.
Two flagships at the Boat Show
Next 370 SH and Cayman 38.0, the flagships of the NEXT and Cayman series respectively, have been specifically updated to meet the technical and legal requirements of the American market. In their US version, both boats are powered by twin Suzuki 350 A engines that will make them able to entertain both visitors and potential buyers. During the boat show, in fact, visitors can climb on board, take the helm and enjoy a drive test on both Ranieri International flagships.
But the Soverato-based shipyard doesn’t stop here. Ranieri International, indeed, wants to gradually introduce all the models of its catalogue in the US market and therefore the very large range of boats they build following the high quality standards of the Italian industry. Comfort and Made in Italy style are the key elements and the main strengths of Ranieri International thanks to which the shipyard already conquered the attention of new clients at the Miami Boat Show.
Fort Lauderdale International Boat Show
The Fort Lauderdale International Boat Show is a highly anticipated international event for boating enthusiasts from all around the world.
More than 1,500 boats, over 1,200 exhibitors from 52 countries and around 100,000 visitors join the event. The Fort Lauderdale International Boat Show is a prestigious showcase for Ranieri International which is becoming an increasingly more important player in the US scenario.