Nicola Antonelli appointed new Chief Marketing Officer of Sacs Tecnorib

A new chapter opens in this first month of 2024 for Sacs Tecnorib, with the appointment of Nicola Antonelli as Chief Marketing Officer (CMO), marking an important step in the company’s strengthening and development plan. The merger between the Sacs and Tecnorib brands has produced a boating giant, the official licensee of the prestigious PIRELLI and PZero brands for inflatable boats. 

Nicola Antonelli, 36, a graduate of the IULM University of Languages and Communication in Milan, started his professional career at Ducati Motor Holding S.p.a., in various roles within the Sales & Marketing division. In addition to his role as CMO, Mr. Antonelli will be entrusted with leading a cross-functional team focused on creating new product ranges, as well as implementing new sales and marketing strategies. 

This appointment represents a crucial step in the growth of the company, which is increasingly positioning itself as a leader in the production of Maxi Ribs, and among the main players in the global boating scene.

“I could almost say that it is a return to my roots, as boating is a family legacy and an industry that I have always followed from up close – says Nicola Antonelli, new CMO at Sacs Tecnorib – More than 10 years in a company of excellence such as Ducati have been invaluable and have given me insight into the macro-trends of the automotive industry, from which the marine sector sometimes draws inspiration and looks to. The idea of being able to translate this experience into the naval sector was an encouragement, the fact that I could express myself in a field that I am viscerally passionate about the motivation that drove me to this new professional adventure. I am pleased and proud to be part of a fantastic team, and I will dedicate all my efforts to be able to contribute to the future of the shipyard.”

Nicola Antonelli will report directly to Matteo Magni and Giovanni De Bonis, President and CEO of Sacs Tecnorib Spa, respectively, thus ensuring close cooperation to achieve the company’s goals, which are always aiming higher, year after year.

The history of SACS dates back to 1989, when it introduced luxury ” Maxi Ribs” with the Strider range, combining performance and safety with the comforts of a yacht. Simultaneously, Tecnorib strengthened its position in the industry with a 15-year successful partnership with the prestigious PIRELLI brand. The current product lines, PIRELLI Tender and PIRELLI SPEEDBOATS, embody the yard’s technological expertise and Pirelli’s unmistakable style.

“The integration of the two entities, culminating in the formation of Sacs Tecnorib Spa in 2021, signifies the successful realization of our determined growth objectives in recent years and the bolstering of our footprint in international markets – said President Matteo Magni– The investments, site development plans, and empowerment of our organisational structure with key managerial additions, including Nicola, lay the foundation for our entire team to embrace new opportunities and challenges on the horizon”.

As official licensee of the PIRELLI and PZero brands for RIBs. Sacs Tecnorib is at the centre of a high-end project called ‘Pirelli Design’, an incubator for high-end projects that aims to exploit the technological know-how, high performance standards and unmistakable glamour of the Pirelli brand, which is determined not to stop its relentless growth.